Whilst I am blowing my own trumpet (that's what internet marketing is all about !), let me explain another part of my internet marketing business, but this is not connected with this particular internet marketing system. I operate Hertfordshire's Website it is a massive county directory with a powerful search engine and it links to lots of businesses who use me for part of their internet marketing strategy. I need to ensure that the site keeps right up there in the search engines in order that my clients generate business from my internet marketing strategies.

I was told recently that a client, looking for an optician didn't get much luck in Yahoo, but when he typed in "Eye Tests in Hertfordshire" - click here for the results, but you will guess that my site was NUMBER ONE ... and I don't sell glasses!!

I heard a similar story from a client looking for a corporate stress management company and used Yahoo. The keywords were "Stress Management in Hertfordshire" - Click here to see the results. Yes I am number one. "Solicitors in Hertfordshire" came up with this. (No1) "Outdoor Pursuits" gave this result (No1) So the evidence is that Peter Yexley internet marketing professional can be of benefit to you.

Okay enough of my own flag waving and trumpet blowing, let's look at what I can do for you in terms of internet marketing.

I have created an incredible and very powerful system of delivering customers to you through a new breakthrough in internet marketing. It's not a 'pie in the sky' advertisement, nor anything like you have seen - but it can generate a lot of business for you. I can develop a separate internet marketing arm for your business which, once in place can be left to organically grow and continue to divert clients from your competitors to you.

It gives you an unfair advantage over your competition and generally brings you those who are in the market for your services. Excellent internet marketing strategy ! What's more the cost is very low and there is no commitment to ongoing fees. I personally created and developed this powerful internet marketing system, and it will catch on like wildfire very soon, so it is worth getting in right now before the internet marketing cowboys imitate and dilute it..

This is how my internet marketing strategy works:

Forget search engine submissions, so called 'Wizards' that guarantee top level rankings and internet marketing magic software - they can't work because all the internet marketing 'gurus' make the same guarantee to everyone - and everyone can't be at the top! My view was that very soon the present system would l collapse, indeed the big search engines are now asking for fees from commercial businesses to secure early positions and stemming many internet marketing scams.

Now let's go back to the early days of the internet - before internet marketing was ever created, and look at why it was set up. It was intended to be The Information Super Highway. Commerce quickly saw the potential and cashed in. So called internet marketing 'gurus' emerged and competed to pull the wool over the eyes of the big search engines.

Today search engines are reverting back to the Information Super Highway and now many suggest that if you, as a business want to use internet marketing methods get high rankings you must pay. Nothing is free, especially in internet marketing.

That leaves noncommercial sites and information pages to take advantage - and this is where you and I can come together! I have created an internet marketing system called 'The Word Is...' on www.thewordis.com - we could call it an information facility, a news release service or indeed an e-pr agency. It is a very clever internet marketing strategy and has the potential to reinvent the wheel when it comes to internet marketing.

I write what appears to be a third party report relating to the aspect of the industry to which you belong, not a flag waving advertorial about you and it does not look like an internet marketing web page. Within that report or news bulletin we add links to your website. We then weave in every possible keyword and phrase that anyone might use when searching the internet. So in its crudest form it is a mass of keywords and metatags. The clever part is that it makes life very easy for the robots, spiders and all the search engine tools to pick your site over and above your competitors! The end result is what the internet really wants and on the basis that if the search engines are tending to favour noncommercial sites and information pages, you fit the bill. The page sits on our server under a different domain than yours.

For the moment, let's look at the information page as a news release, it does not need to be earth shattering, press stopping news. Just a well presented news release aimed at your target audience. If just one new customer finds you through a news bulletin, it is income that you would have never received otherwise. But in reality we want the search engines to see the news release more than humans - I'll explain why later!

The internet news release runs from our server and domain with links to your website. It is like a third-party report written by our professional writer and internet marketing expert ( Peter Yexley ). The contrast between your regular website and the news release is that you are normally tightly restricted as to the content of your commercial website, usually for cosmetic reasons. With our new kind of internet marketing, we do not have these restrictions.

Your business website needs to be attractive, functional and it is important that it reflects your corporate image. If it does all that, then potentially you have a good one but it may not bring in the business you thought it would without effective internet marketing.

The main difference between our kind of news bulletin and the traditional press release is that whereas the traditional press release is formulated to attract editorial people, ours is 'manipulated' to attract spiders, robots and all things relating to search engines in order that when an individual types in a keyword, phrase or question, your report stands a far better chance of getting picked up and of course it links to your site! At the end of the day - it is internet marketing ! Ulimately we want to promote your website - not the report.

Thousands of businesses waste time and money on a website and are severely handicapped by the lack of promotion and real internet marketing skills. A bit like having a new car and hiding it in a garage. Often website owners wrongly rely upon website designers to market their site. Also like an interior designer acting as an estate agent as well. You may be surprised how many business people seek advice from their 'computer Guru' about internet marketing !

This is where the contrast lies. Our internet marketing news release works much harder and smarter, it talks about your business and the industry to which you belong. We can introduce case histories, and involve almost every possible keyword and we can weave in some phrases that clients may use in relation to the industry, but we do not expect people to read all of it! They will read the bits of interest before clicking the link to your website and if we work on attention span, it may only be two or three seconds, so we ensure your link is never too far away. Our internet marketing skills are used throughout the information page to maximise performance.

Now your internet marketing news release begins to work its magic. It is dripping in keywords and phrases, the metatags are highly tuned and it is optimised for search engines to index it. Many links from this internet marketing news release can redirect all visitors to your own website. It is now becoming a very powerful internet marketing structure geared to attracting visitors and then sending them to you. A new source of revenue from a new method of internet marketing!

As it gets picked up by the major search engines, it could quite easily get ranked higher than your own website because of the nature of its design and it will not look like a form of internet marketing to the visitors. Those big search engines that tend to favour information reports and noncommercial sites may rank your internet marketing news release over and above your own website and of course your competitors... isn't that what internet marketing is all about ?

By using our internet marketing news release system you can actually double your chances of good search engine positioning at the very least. Because we have saturated it in keywords and phrases that you cannot place in your own site, the spiders and robots have much more to record and report. There is also no reason why this internet marketing news release would not be picked up by an individual using the internet to search for a solution or particular service and then relate it to another party who could also need you, one quick email with your report could get you another customer that you would never have got. [ E-Mail This Page To a Colleague ] This is viral marketing, others too are working for you by passing this information on. Our internet marketing strategy grows stronger as it propagates.

We can add pictures and graphics to enhance and illustrate things too, after a period of time we can change and add things, then promote the new one, thus multiplying the power of this internet marketing campaign again ... and again. If we take an overview of this internet marketing news release, it tells you how we can help you achieve better sales through new internet marketing stratigies, make it much easier for you to be found on the internet and how you can create an unfair advantage over your competition. Please feel free to contact me during office hours.