Marketing Websites UK
Peter Yexley focuses on marketing
and promoting websites in Britain.
Before I begin to
bang the drum about marketing and promoting websites, I want to
ask you to do just one small thing and it will take a few seconds.,
Because the world is full of internet marketing experts and self
proclaimed website gurus, you need to know which internet marketing
experts you can believe and who you should avoid. There is a simple
trick, use a search engine like Yahoo and Google, type in your
internet marketing experts name - mine is Peter Yexley, click
on Yahoo
or Google
now and you'll find out a lot about me - I am a genuine internet
marketing expert. If an internet marketing expert cannot promote
himself then what chance have you got? - Before you shout about
searching my actual name - the idea is to see where and how I
am related to internet marketing, it is not to show you where
I rank in the big search engines .... but I will later!
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Do Not Try To Trick
Search Engines !
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Apart from self proclaimed
internet gurus and marketing experts, there are also those who
will try to trick and cheat search engines. Stay clear and don't
try it yourself. With search engines, ethical promotions are your
best campaign.
Avoid search engine
submission software - they don't work, and here's why; image you
own Yahoo, your revenue does not come from website submissions
or pay per clicks etc it is generated from advertisers who own
the banner links - they pay a lot of money on the basis of 'hits'
to your site.. Yahoo is is one of the biggest and most popular
- it achieves billions of 'clicks'. Yahoo can prove how popular
it is and millions upon millions PER DAY submit their websites
to yahoo. Each one of those submissions are carried out by a human
not a software gadget, thus each one is a potential customer to
the businesses that own the banner links. Why on earth - or indeed
in why in Cyberspace would Yahoo allow software to submit a website
and lose millions of British Pounds, Euros and Dollars for the
pleasure, they don't like search engine submissions wizards, neither
do the banner link owners.
Alta Vista have taken
an excellent stance by providing a random graphic which displays
an alphanumeric code which we humans have to copy and rewrite
in a form. It proves we are human and not search engines submission
wizards. So if you have spent your marketing money on one of these
systems - sorry!
I have
found - during SIX YEARS of marketing and promoting websites that
each of the major search engines have different personalities,
they have created an individual ethos and operate under their
own rules and regulations. Equally they change and alter their
systems to keep internet marketing experts on their toes and remove
those who try to cheat them.
Very recently
there was a fad for 'Gateway Pages', it worked to a degree but
not a runaway success. Basically the idea was to duplicate your
homepage in a different folder or domain and hope that the search
engines treat it as a different website thus multiplying your
chances of better search engine rankings. Some search engines
take offence that you are trying to trick them and won't list
you. There is a far better resource that I invented which will
work - click here.
I have spent a lot
of time studying keywords and metatags. I am still astounded by
the many myths and misrepresented ploys. I have said previously,
the big search engines work differently, they have varying criteria.
Whilst one takes your keywords from your submission, another will
look at your metatags .... and another will ignore them totally
and look at your body copy.
Webmasters get caught
up in 'singular keyword mode'. In the old days, way back in the
last century in fact (1999), we could type in a single keyword
and find what we are looking for - not anymore. Phrases are the
norm now because we need to eliminate so much rubbish.
.I am (as I keep boasting)
an internet marketing expert - I know through audited statistics
that people use the phrase 'promoting and marketing websites'
more than any other phrase when searching for someone who promotes
and markets websites. The second most popular search phrase in
the same search contains 'UK' in the phrase. It is very logical,
if you searched 'promotions' or 'promoting' you are likely to
get incentives companies. If you searched 'marketing' you are
likely to get a million different variations of sales oriented
websites. Eliminate the rubbish by simply linking the three major
elements; ' promoting & marketing websites '
- Let's try Google, we have two options here, google.com and google.co.uk
- the UK is more specific to us but if we use the worldwide version,
add UK to eliminate the non UK sites..
So, I've type ' promoting
& marketing, websites' in www.google.co.uk.
Click on the link to see the results. I've managed to get myself
to Number One. If we do the
same with Ask
Jeeves I'm Number One
again. Click the link to see the results. www.altavista.com
brings me at Number One. www.yahoo.co.uk
- I'm Number One again here.
So I am number one in the top search engines (because I know what
I'm doing - I am an internet marketing expert !!) Don't forget
Google
- Yahoo
- MSN
(Microsoft) - Virgin
- etc !
Okay, I am in an enviable
position and many will now try to type in other keywords in the
hope that I don't come up number one - but we can all do that
because it is impossible to get the best results using every possible
word - the skill is to make the most out of the common search
phrases. I promote and market websites, if you use any of the
top search engines and type in promoting and marketing websites,
you will get me - but if I'm not number one this morning, I may
be this afternoon because the internet is fluid and constantly
changes.
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So keywords are important
but we still need to understand the usage by those that search.
If you are looking for a solicitor in Hertfordshire, the logical
phrase would be 'Solicitors in Hertfordshire' - so let's try that
in www.google.co.uk
- click for the results. Number One
is in fact one I have promoted. We can follow this exersize
by looking for 'stress management in Hertfordshire' using www.google.co.uk.
My promotional skills have brought this to Number
One too. Another good example is 'Antiques in Hertfordshire'
using www.google.co.uk, this time two sites I have promoted come
in at Number One and Number Two.
I am
acutely aware of skeptics and cynics ... and those who will constantly
scour for flaws. So I have a few more which I can show here and
I can also bore you all to tears by showing you more and more
but you'll be please to know that I've restricted my flag waving.
If after
this much evidence, you are not convinced - then you never will
be ! If you wish to become part of my growing successful portfolio,
please feel free to call me on 01707 646457- there's no hard sell
- I promise.
Cats
Claw International - Tyre Deflation Devices used as traffic
arrest systems at car/vehicle barriers.
We have focused on the phrase ' tyre deflation devices '
www.lycos.co.uk brought it in at number one. click
here for the results
www.overture.com brought it in at number one.
click here for the results
www.google.co.uk brought it in at number one. click
here for the results
www.yahoo.co.uk brought it in at number one. click
here for the results
www.looksmart.co.uk brought it in at number one click
here for the results
www.aol.co.uk brought it in at number one. click
here for the results
www.hotbot.co.uk brought it in at number one . click
here for the results
www.msn.co.uk brought it in at number one.
click here for the results
Chirson
Ltd - Laptop computer and PC immobilisers.
We have focused on the phrases ' pc immobilisers ' and ' Laptop
Security ' .
www.lycos.co.uk brought it in at number one. click
here for the results.
www.overture.com brought it in at number one. click
here for the results
www.google.co.uk brought it in at number one. click
here for the results
www.yahoo.co.uk brought it in at number one . click
here for the results
www.looksmart.co.uk brought it in at number one. click
here for the results
www.alltheweb.com brought it in at number one. click
here for the results
www.hotbot.com brought it in at number one. click
here for the results
www.msn.co.uk brought it in at number three. click
here for the results
Claire
Costello - Freelance event management.
We have focused on the phrase ' freelance event management
'
www.lycos.co.uk
brought it in at number four. click
here for the results
www.overture.com brought it in at number one. click
here for the results
www.google.co.uk brought it in at number four. click
here for the results
www.yahoo.co.uk brought it in at number one. click
here for the results
www.looksmart.co.uk brought it in at number six click
here for the results
www.aol.co.uk brought it in at number one. click
here for the results
www.hotbot.co.uk brought it in at number one . click
here for the results
www.msn.co.uk brought it in at number one. click
here for the results
Call Peter Yexley on 01707 646457or email peteryexley@ukhq.com.
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